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Advertising
“Advertising is the most fun you can have with your clothes on.” I couldn’t stop smiling when I first read this quote. Not only did I find it incredibly witty, but I found it to be true as well. As I faced the tricky tasks of jumpstarting a blog and making dough from several affiliate programs, I found myself devoting more time to that which J.D. Femina cleverly described as fun. But as fun as it is, advertising is also difficult. One must figure out ways to talk to a person, to convince him to buy a product. All knowledge and creativity is put to the test. The ability to make a product sell is dependent on how well it is presented. As the experts say, an advertiser must convince the customer that he needs the product- easier said than done. Then again, the feeling of making a sale makes all the effort worth it. And why shouldn’t it? Someone bought a product, which means someone believed you. To influence the choice of another person enough to make him buy a product is no small thing. Besides, the commission isn’t bad. That’s why I think advertising attracts many people. It’s rewarding. It’s fun…the most fun you can have with your clothes on. Well said Mr. Femina. Well said. |
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I'd prefer Ogilvy or O'Toole if I were you. Use them as a model and you have a great future in advertising. Use Della Femina as a model and you'll go far in Hollywood. Neither is a bad career, but there is a difference.
Okay, Leo... just one more point. In re-reading your note above, I focused on another BIG mistake. You claim "an advertiser must convince the customer that he needs the product". No. An advertiser must find out what already-existing needs & preferences the customer has that his product matches. If it doesn't match, then he must modify his product to match customer preferences. After that, the advertiser must COMPARE his product to other products, or to that preference - showing a benefit to buying the product over the competition's. That's advertising. That's what works. If you want to try to convince someone they NEED the product, you have a big job. Convince them that the product actually FILLS an existing need BEST - that's a job you can do. And when you do it right, everybody is happy! "If you want to lead a parade, find a parade and jump in front of it." You never want to BUILD a parade.
CONTRIBUTOR'S REPLY
Thank you for your insight. :)
The copyright for this content entitled "Advertising" has been specified by the contributor as:
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This intel was contributed by Leo
Leo
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May, 2012
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